Jewellery is not just about beauty, it's about how it makes you feel. I believe every woman deserves to wear something that reflects her inner grace and strength.
— Mrs. Phua —
About Us
The Story of House of Phua
House of Phua was founded by Mr. & Mrs. Phua in 1990. In the 1970s, Mr. Phua and his late father sold embroidery and handicrafts from China on the wheels before opening a physical store at the Singapore Handicrafts Centre at Chinatown Point.
Now led by second-generation jeweller Eve Phua, the legacy continues through Hope Jewels, embracing sustainable lab-grown diamonds to connect with a new, environmentally conscious generation. Inspired by her mother, Mrs. Phua, who began her jewellery journey at 21 with a dream of her own brand, Hope Jewels was born from a deep love for helping women feel elegant through classic, timeless pieces.
In 2024, House of Phua officially rebranded as Hope Jewels, a brand devoted to bring Happiness, Originality, Positivity, and Elegance to our Hope Jewels community.
H
Happiness
O
Originality
P
Positivity
E
Elegance
Vision
To be the regional standard of professional excellence in jewellery quality and design
Mission
Provide 5Cs - Confidence, Certification, Customer Service, Cost-effectiveness, and Commitment to customers
Creating Brilliant Legacy Since 1990
Watch the video below to learn more about the history of House of Phua and its transformation into Hope Jewels.
This documentary is part of National Heritage Board’s “The Pearl Project”, which features heritage businesses in Chinatown and highlights the rich culture, stories, and traditions behind long-standing trades.
House of Phua
A National Heritage Board Documentary