Live on Air with CNA938

Eve Phua, the second-generation proprietor of House Of Phua, appeared on radio station CNA938 to discuss the growing appeal of lab-grown diamonds among millennials and Gen Z.

The interview covered the key distinctions between traditionally mined diamonds and lab-grown alternatives, how Eve has used this trend to grow the family business, and the challenges of sustaining a legacy jewellery business as a second-generation owner.