TLC x Fempreneurs Series: Eve Phua (House of Phua)

This interview features Eve Phua, a mother of two who has been helping run her family’s jewellery business since 2020. House of Phua was established by Eve’s parents in 1990 at Chinatown Point and is now located at People’s Park Complex.

Before joining the family business, Eve spent 20 years working in education and media as a Programme Manager at a university. She and her husband later launched Hope Diamonds Pte Ltd as a spinoff focused on lab-grown diamonds and younger customers, and she educates clients on selecting jewellery based on personality, lucky colours and favourable shapes.

Eve identifies three things driving her passion for the business: creativity in designing collections inspired by nature, collaboration with ambassadors and practitioners, and the customer experiences of celebrating clients’ milestones.

She is also building "Women of HOPE," a community that teaches women about jewellery and styling while encouraging confidence and authenticity.